Echo is building two products for a destination. Feather reaches the tourist while they're in the city. Gulli keeps reaching them — and their family — after they leave.
See how it works →Two things hurt a tourism board the most. We built each product to fix one.
Tourists book activities through foreign platforms that take 20–30% — money that leaves the local economy.
It sees only lagged, aggregate survey numbers — no first-party, visitor-level data it owns, and no channel to bring anyone back.
Feather works during the trip. Gulli works once they're home. That's the whole idea.
The best menu on the market — an app with no download. Its real power: it keeps talking to the guest after the scan.
An innovative smart magnet — already chosen by hundreds of hotels, attractions and destinations worldwide.
Ana, 34, is on a city break. Follow one cycle — tap the steps or use Next.
We don't need the whole city — just a sliver of its transactions. Here's what the research actually supports.
How many people fly into Thessaloniki from abroad each year — the size of the pool we could reach. We're not claiming all of them; it's the starting number.
The average visitor spends about €87 a day in the city — food, tours, shopping — not counting the hotel. The real money is in what they do each day, and that's what Feather sits next to.
Only about a third of tours & activities are booked online; for travel overall it's two-thirds. So experiences are still mostly booked offline and last-minute — a wide-open gap that booking at the dinner table fills.
When a tour is booked online, platforms like Viator and GetYourGuide take 20–30% — money that leaves Greece. Feather takes far less, so much more stays with the local operator.
The research-grounded rate is ~2,400 total scans per venue a month — a year-round blend across bars, cafés & tavernas from three deep-research passes. Across the 2,000-venue rollout that's ~4.8M scans a month — about 57.6M a year. The pilot measures the real rate.
No public source sizes the local activities market in euros, so we model it: ~0.5–1.0M activity bookings a year at a ~€35 blend = €20–45M. About a third books online; foreign platforms take 20–30% of that → roughly €1–2.25M of commission leaving the country annually.
If in-trip pushes convince just 1% of 2.5M visitors to stay one more day, that's 25,000 extra nights. At the verified ~€87/day in-destination spend, that alone is ~€2.2M — before the extra hotel night and tourist tax on top.
The city has aggregate, lagged survey numbers — but no visitor-level data it owns: real origin, in-city movement, category spend, which attractions fill, what a campaign actually produced, and who returns. That's the asset money can't buy elsewhere — and the strongest reason for a tourism board to back the pilot.
✅ verified from official sources (INSETE, Fraport Greece, Arival–Phocuswright, GBR Consulting). 🟡 modeled estimates — no public source sizes the local activities market in euros, so these are order-of-magnitude, not measured. That gap is the pitch: the pilot is the instrument that replaces the model with real data.
The full breakdown, party by party. Tap any ⓘ to see how that benefit actually works.
The QR opens a menu auto-translated into the visitor's language — no app, no download.
Bookable listings sit inside the menu; they reserve and pay without leaving for a foreign site.
Time-based pushes (e.g. an 8-hour window) surface tonight's concert or a nearby tour.
An Explore section and pushes promote spots beyond the centre — lake, monasteries, villages.
They scan or tap the Gulli magnet and their uploaded trip photos play back as a living memory.
One digital share sends the memory to family or close friends back home.
Echo sets up the digital menu and a dashboard at no cost; staff edit items and prices anytime.
When a diner books an attraction or event in the menu, the venue takes a share of the commission.
Each €12 magnet sold at the table returns €3 to the restaurant. The €12 splits €3 restaurant / €3 waiter / €6 to produce, reinvest & run the programme.
The venue sells placement slots inside its own menu to its suppliers (drinks, brands) and keeps all of it in Year 1.
The dashboard shows what diners view, order and book — first-party analytics the venue never had.
Its normal revenue, now paired with magnets and bookings that bring guests back.
The waiter is paid €3 for every magnet they help sell — the incentive that drives activation.
When a guest at the waiter's table books an attraction during the shift, the waiter earns a share too.
Brands place offers inside the live menu, reaching diners at the exact moment they choose what to order.
They receive a personal trip memory from someone they love — not an ad.
Opening the memory lands them on the city's experience and content.
A first-time, never-visited recipient is offered a welcome voucher to come.
Of each €12: €3 restaurant, €3 waiter, €6 to Echo. ~€1.50 of that €6 is reinvested to keep producing magnets and open new venues — so the programme self-funds; the rest covers the team, the free menus and margin.
Hosting living memories over time is a recurring revenue line.
From Year 2, Echo takes 30% of the venue's supplier-marketing sales.
Echo keeps a share of each attraction or event booked through the menu or app.
Bookings made in the app carry a margin for Echo.
The long-term first-party-data partnership with the city is the strategic upside.
Bookings made directly through Feather avoid the 20–30% a foreign OTA would take out of the local economy.
In-trip pushes prompt extra nights and activities — lifting the two metrics every board tracks.
Targeted pushes fill specific events and stimulate shoulder-season demand.
Every scan, booking and share is the city's own data — origin, behaviour, spend — instead of sitting with the OTAs.
Subscribers from shares and diners form a push channel the city owns, not rents from Booking or Instagram.
Vouchers and bookings tie a campaign to a real arrival and real in-city spend.
Shares to friends and family abroad bring warm, pre-sold prospects at near-zero cost.
Venues get a digital menu plus analytics at no public cost.
Restaurants earn per voucher redeemed — hands-off.
Explore plus pushes distribute visitors and spend across the wider region.
Local tours get distribution without paying foreign-platform commissions.
Gives operators a direct, city-owned channel — so they're not locked into Tripadvisor, Booking & Viator, the platforms that own the customer and set the terms.
A local company builds and runs it — a regional success story, not imported tech.
No public software budget — the authority just convenes venues and endorses.
A proven pilot becomes the blueprint for other Greek cities.
i Tap an info button on any benefit to see exactly how it works.
An introduction, and a one-time €161,000 launch fund the programme pays back by making its own magnets. After that, the city never pays again.
Use the city's credibility to bring restaurant owners and managers together — so we can start in real venues this year.
It covers the first magnets, the free digital menus, and the team that installs them. From the first sale, €1.50 of every magnet remakes the next — no further public money, ever.
€161,000 seeds ~1,008,000 magnets in tourists' hands by 2030 — because every sale remakes the next.
At launch the €161,000 covers ~66,600 magnets for the first 333 venues, their digital menus, and the install team. Because every magnet returns €1.50 to production, the programme never spends more than ~€48,000 of it before it sustains itself.