The company · the menu · Sept 2026 – 2030

The menu engine — research-grounded, all of it the company's

The whole menu is the company's — you + (Panche + Tanya), 50/50. Built on the defensible scan rate from 3 deep-research passes: ~2,400 total scans/venue/mo (year-round blended; bars/cafés/tavernas verified by venue type). Ads are priced on reach (€10 CPM), not a flat fiction. Ads & bookings come from a venue's 2nd year (first euro Sept 2027); attractions ride all venues from 2028. To a 2,000-venue ceiling (~Jun 2029). All figures are company totals. Tap any "i".

Three engines — all company revenue (per venue / month, year-2)
Engine 1 · Supplier ads · year-2

3 slots, priced on reach

~2,400 scans/mo × 3 slots × €10 CPM = €72 gross; venue keeps 70%, company 30%.

Company €21.60 / venue / mo

Engine 2 · Bookings · year-2

~4.8 bookings / venue / mo

2,400 scans × 20% open × 1% book = 4.8. €35 booking × 12% fee = €4.20, company keeps half.

Company €10.08 / venue / mo

Engine 3 · Attractions · ALL venues

Explore top-5 · per impression

480 opens × 5 slots = 2,400 impr × €10 CPM = €24; company 30%. From 2028.

Company €7.20 / venue / mo

Month by month — company total · monthly to Dec 2029, then 2030 steady

Venues grow to a 2,000 ceiling (~Jun 2029); full maturity by mid-2030. First euro Sept 2027.

Month
Total venues
Total venuesGrows ~100/mo past 1,000 to 2,000 (~Jun 2029).
In year-2
In year-2Ads & bookings only — lags total by 12 months.
Ads
Ads (reach-based)€21.60/venue/mo to the company — 3 slots × ~2,400 scans × €10 CPM × 30%.
Bookings
Bookings€10.08/venue/mo — 4.8 bookings × €2.10 company share.
Attractions
Attractions€7.20/venue/mo. From 2028.
Menu / mo
Menu / moAds + Bookings + Attractions (company total).
Sep ’27
300
20
€432
Ads · Sep ’27€21.60 × 20 yr-2 = €432
€202
Bookings · Sep ’27€10.08 × 20 yr-2 = €202
€0
Attr · Sep ’27Starts 2028 — €0
€634
Sep ’27 · companyAds €432 + Bk €202 = €634
Oct ’27
340
40
€864
Ads · Oct ’27€21.60 × 40 yr-2 = €864
€403
Bookings · Oct ’27€10.08 × 40 yr-2 = €403
€0
Attr · Oct ’27Starts 2028 — €0
€1.3K
Oct ’27 · companyAds €864 + Bk €403 = €1,267
Nov ’27
380
60
€1.3K
Ads · Nov ’27€21.60 × 60 yr-2 = €1,296
€605
Bookings · Nov ’27€10.08 × 60 yr-2 = €605
€0
Attr · Nov ’27Starts 2028 — €0
€1.9K
Nov ’27 · companyAds €1,296 + Bk €605 = €1,901
Dec ’27
420
80
€1.7K
Ads · Dec ’27€21.60 × 80 yr-2 = €1,728
€806
Bookings · Dec ’27€10.08 × 80 yr-2 = €806
€0
Attr · Dec ’27Starts 2028 — €0
€2.5K
Dec ’27 · companyAds €1,728 + Bk €806 = €2,534
2027 · company
420
80
€4.3K
€2.0K
€0
€6.3K
2027 · companyAds €4,320 + Bk €2,016 + Attr €0 = €6,336
Jan ’28
480
100
€2.2K
Ads · Jan ’28€21.60 × 100 yr-2 = €2,160
€1.0K
Bookings · Jan ’28€10.08 × 100 yr-2 = €1,008
€3.5K
Attr · Jan ’28€7.20 × 480 = €3,456
€6.6K
Jan ’28 · companyAds €2,160 + Bk €1,008 + Attr €3,456 = €6,624
Feb ’28
540
120
€2.6K
Ads · Feb ’28€21.60 × 120 yr-2 = €2,592
€1.2K
Bookings · Feb ’28€10.08 × 120 yr-2 = €1,210
€3.9K
Attr · Feb ’28€7.20 × 540 = €3,888
€7.7K
Feb ’28 · companyAds €2,592 + Bk €1,210 + Attr €3,888 = €7,690
Mar ’28
600
140
€3.0K
Ads · Mar ’28€21.60 × 140 yr-2 = €3,024
€1.4K
Bookings · Mar ’28€10.08 × 140 yr-2 = €1,411
€4.3K
Attr · Mar ’28€7.20 × 600 = €4,320
€8.8K
Mar ’28 · companyAds €3,024 + Bk €1,411 + Attr €4,320 = €8,755
Apr ’28
660
160
€3.5K
Ads · Apr ’28€21.60 × 160 yr-2 = €3,456
€1.6K
Bookings · Apr ’28€10.08 × 160 yr-2 = €1,613
€4.8K
Attr · Apr ’28€7.20 × 660 = €4,752
€9.8K
Apr ’28 · companyAds €3,456 + Bk €1,613 + Attr €4,752 = €9,821
May ’28
740
180
€3.9K
Ads · May ’28€21.60 × 180 yr-2 = €3,888
€1.8K
Bookings · May ’28€10.08 × 180 yr-2 = €1,814
€5.3K
Attr · May ’28€7.20 × 740 = €5,328
€11.0K
May ’28 · companyAds €3,888 + Bk €1,814 + Attr €5,328 = €11,030
Jun ’28
820
200
€4.3K
Ads · Jun ’28€21.60 × 200 yr-2 = €4,320
€2.0K
Bookings · Jun ’28€10.08 × 200 yr-2 = €2,016
€5.9K
Attr · Jun ’28€7.20 × 820 = €5,904
€12.2K
Jun ’28 · companyAds €4,320 + Bk €2,016 + Attr €5,904 = €12,240
Jul ’28
920
220
€4.8K
Ads · Jul ’28€21.60 × 220 yr-2 = €4,752
€2.2K
Bookings · Jul ’28€10.08 × 220 yr-2 = €2,218
€6.6K
Attr · Jul ’28€7.20 × 920 = €6,624
€13.6K
Jul ’28 · companyAds €4,752 + Bk €2,218 + Attr €6,624 = €13,594
Aug ’28
1020
260
€5.6K
Ads · Aug ’28€21.60 × 260 yr-2 = €5,616
€2.6K
Bookings · Aug ’28€10.08 × 260 yr-2 = €2,621
€7.3K
Attr · Aug ’28€7.20 × 1020 = €7,344
€15.6K
Aug ’28 · companyAds €5,616 + Bk €2,621 + Attr €7,344 = €15,581
Sep ’28
1120
300
€6.5K
Ads · Sep ’28€21.60 × 300 yr-2 = €6,480
€3.0K
Bookings · Sep ’28€10.08 × 300 yr-2 = €3,024
€8.1K
Attr · Sep ’28€7.20 × 1120 = €8,064
€17.6K
Sep ’28 · companyAds €6,480 + Bk €3,024 + Attr €8,064 = €17,568
Oct ’28
1220
340
€7.3K
Ads · Oct ’28€21.60 × 340 yr-2 = €7,344
€3.4K
Bookings · Oct ’28€10.08 × 340 yr-2 = €3,427
€8.8K
Attr · Oct ’28€7.20 × 1220 = €8,784
€19.6K
Oct ’28 · companyAds €7,344 + Bk €3,427 + Attr €8,784 = €19,555
Nov ’28
1320
380
€8.2K
Ads · Nov ’28€21.60 × 380 yr-2 = €8,208
€3.8K
Bookings · Nov ’28€10.08 × 380 yr-2 = €3,830
€9.5K
Attr · Nov ’28€7.20 × 1320 = €9,504
€21.5K
Nov ’28 · companyAds €8,208 + Bk €3,830 + Attr €9,504 = €21,542
Dec ’28
1420
420
€9.1K
Ads · Dec ’28€21.60 × 420 yr-2 = €9,072
€4.2K
Bookings · Dec ’28€10.08 × 420 yr-2 = €4,234
€10.2K
Attr · Dec ’28€7.20 × 1420 = €10,224
€23.5K
Dec ’28 · companyAds €9,072 + Bk €4,234 + Attr €10,224 = €23,530
2028 · company
1420
420
€60.9K
€28.4K
€78.2K
€167.5K
2028 · companyAds €60,912 + Bk €28,426 + Attr €78,192 = €167,530
Jan ’29
1520
480
€10.4K
Ads · Jan ’29€21.60 × 480 yr-2 = €10,368
€4.8K
Bookings · Jan ’29€10.08 × 480 yr-2 = €4,838
€10.9K
Attr · Jan ’29€7.20 × 1520 = €10,944
€26.2K
Jan ’29 · companyAds €10,368 + Bk €4,838 + Attr €10,944 = €26,150
Feb ’29
1620
540
€11.7K
Ads · Feb ’29€21.60 × 540 yr-2 = €11,664
€5.4K
Bookings · Feb ’29€10.08 × 540 yr-2 = €5,443
€11.7K
Attr · Feb ’29€7.20 × 1620 = €11,664
€28.8K
Feb ’29 · companyAds €11,664 + Bk €5,443 + Attr €11,664 = €28,771
Mar ’29
1720
600
€13.0K
Ads · Mar ’29€21.60 × 600 yr-2 = €12,960
€6.0K
Bookings · Mar ’29€10.08 × 600 yr-2 = €6,048
€12.4K
Attr · Mar ’29€7.20 × 1720 = €12,384
€31.4K
Mar ’29 · companyAds €12,960 + Bk €6,048 + Attr €12,384 = €31,392
Apr ’29
1820
660
€14.3K
Ads · Apr ’29€21.60 × 660 yr-2 = €14,256
€6.7K
Bookings · Apr ’29€10.08 × 660 yr-2 = €6,653
€13.1K
Attr · Apr ’29€7.20 × 1820 = €13,104
€34.0K
Apr ’29 · companyAds €14,256 + Bk €6,653 + Attr €13,104 = €34,013
May ’29
1920
740
€16.0K
Ads · May ’29€21.60 × 740 yr-2 = €15,984
€7.5K
Bookings · May ’29€10.08 × 740 yr-2 = €7,459
€13.8K
Attr · May ’29€7.20 × 1920 = €13,824
€37.3K
May ’29 · companyAds €15,984 + Bk €7,459 + Attr €13,824 = €37,267
Jun ’29
2000
820
€17.7K
Ads · Jun ’29€21.60 × 820 yr-2 = €17,712
€8.3K
Bookings · Jun ’29€10.08 × 820 yr-2 = €8,266
€14.4K
Attr · Jun ’29€7.20 × 2000 = €14,400
€40.4K
Jun ’29 · companyAds €17,712 + Bk €8,266 + Attr €14,400 = €40,378
Jul ’29
2000
920
€19.9K
Ads · Jul ’29€21.60 × 920 yr-2 = €19,872
€9.3K
Bookings · Jul ’29€10.08 × 920 yr-2 = €9,274
€14.4K
Attr · Jul ’29€7.20 × 2000 = €14,400
€43.5K
Jul ’29 · companyAds €19,872 + Bk €9,274 + Attr €14,400 = €43,546
Aug ’29
2000
1020
€22.0K
Ads · Aug ’29€21.60 × 1020 yr-2 = €22,032
€10.3K
Bookings · Aug ’29€10.08 × 1020 yr-2 = €10,282
€14.4K
Attr · Aug ’29€7.20 × 2000 = €14,400
€46.7K
Aug ’29 · companyAds €22,032 + Bk €10,282 + Attr €14,400 = €46,714
Sep ’29
2000
1120
€24.2K
Ads · Sep ’29€21.60 × 1120 yr-2 = €24,192
€11.3K
Bookings · Sep ’29€10.08 × 1120 yr-2 = €11,290
€14.4K
Attr · Sep ’29€7.20 × 2000 = €14,400
€49.9K
Sep ’29 · companyAds €24,192 + Bk €11,290 + Attr €14,400 = €49,882
Oct ’29
2000
1220
€26.4K
Ads · Oct ’29€21.60 × 1220 yr-2 = €26,352
€12.3K
Bookings · Oct ’29€10.08 × 1220 yr-2 = €12,298
€14.4K
Attr · Oct ’29€7.20 × 2000 = €14,400
€53.0K
Oct ’29 · companyAds €26,352 + Bk €12,298 + Attr €14,400 = €53,050
Nov ’29
2000
1320
€28.5K
Ads · Nov ’29€21.60 × 1320 yr-2 = €28,512
€13.3K
Bookings · Nov ’29€10.08 × 1320 yr-2 = €13,306
€14.4K
Attr · Nov ’29€7.20 × 2000 = €14,400
€56.2K
Nov ’29 · companyAds €28,512 + Bk €13,306 + Attr €14,400 = €56,218
Dec ’29
2000
1420
€30.7K
Ads · Dec ’29€21.60 × 1420 yr-2 = €30,672
€14.3K
Bookings · Dec ’29€10.08 × 1420 yr-2 = €14,314
€14.4K
Attr · Dec ’29€7.20 × 2000 = €14,400
€59.4K
Dec ’29 · companyAds €30,672 + Bk €14,314 + Attr €14,400 = €59,386
2029 · company
2000
1420
€234.6K
€109.5K
€162.7K
€506.8K
2029 · companyAds €234,576 + Bk €109,469 + Attr €162,720 = €506,765
2030 · company · steady
2000
2000
€488.2K
€227.8K
€172.8K
€888.8K
2030 · company · steadyAds €488,160 + Bk €227,808 + Attr €172,800 = €888,768
Company menu revenue / month · switches on Sep 2027, compounds to 2030
€0€25.0K€50.0K€75.0K€100.0K SWITCHES ON · SEP 2027compounds as venues mature Sep ’26Jan ’27Jan ’28Jan ’29Jan ’30Dec ’30
Company menu revenue / month
The headline — company total

Menu · 2028

€167.5K

Live; base mostly year 1.

Menu · 2029

€506.8K

Ceiling hit; year-2 base swells.

Menu · 2030

€888.8K

All 2,000 mature — full run-rate.

Run-rate · Dec 2030

€933.1K

Annualised.

Menu built on the research-grounded ~2,400 total scans/venue/mo (3 deep-research passes, by venue type) with reach-based ad pricing (€10 CPM) — defensible to a City or investor. It's a real but modest add-on; the magnet engine is the spine. Magnet side: pooled-magnets; combined cash: pooled-company.